Brand identity is the collection of all the elements that a company creates to portray the right image to its consumers. With so many brands already established across the entire world, a well-designed brand identity will ensure that you’re perceived in a good way to your audience. My custom branding package establishes the foundation of your visual identity, and will ensure the elevation of your business.
Upon booking you will receive a comprehensive project questionnaire to help you identify your brand needs and goals for this project. A follow up meeting will occur to discuss further
Stylescape (Vision Board)
A stylescape is not your average mood board. This is a conceptual layout of the look and feel of your brand to make sure we’re going in the right direction before production begins.
Primary logo design
The primary identifying mark of your business. Hand logo design concepts will be provided for you to choose your favorite, which will then be refined and designed.
Secondary logo design(s)
Brand marks will be created based on the primary logo design. These are simplified marks meant to be used where your primary logo shouldn’t be used.
Custom brand color palette curated specifically for your business, as well as CMYK, RGB, and HEX color coded for various uses.
A list of typefaces used for your brand, or a custom typeface if needed.
Custom graphic shapes, lines, patterns or other elements designed to best complement the rest of the brand identity.
Business card design
Custom design of business cards that convey professionalism in your brand
Brand style guide
At the end of your project, you’ll receive a document that details all of your brand standards (Typography, color codes, usage guidelines, etc.) to help keep your brand communicating consistently.
Final print and web files
All final design files in all of the file formats you need. *source files can be purchased for $75 each file.
Brand launch graphics
Now that you’ve received all your final design files and are ready to showcase to the world, I’ll help you do so with a complimentary social media launch graphic.
Clothing and merchandise
Social media graphic templates
Banner and signage